When using medical telemarketing to qualify prospects, your biggest red flag is complete rejection of your business values. This is not the same as the typical telemarketing rejection of your offer though. If a prospect just simply does not hold the same values as you do, you are better off finding another one. No amount of money or promise of better business is worth compromising values that have kept your business on a good path.
Your Telemarketing Campaigns Should always Send A Consistent Image
The older your business has been, the more important it becomes to hold on to what you originally stood for. In healthcare, this dedication is even more important as it shows how far you are willing to uphold these values regardless of how many rejections you get in telemarketing, email, or any other form of marketing communication.
No amount of healthcare leads is worth the cost of compromising the vision you had for healthcare support. Whenever any company even remotely tied to the medical industry veers from the path it had set itself upon, the results were always unpleasant. Just because your new telemarketing campaign is targeting a different business is no reason to automatically start fresh with a completely new identity that is disconnected from your previous one.
Some might wonder why such values are so important to you that you are willing to ‘undermine’ the success of your telemarketing strategy and close yourself off to potentially big buyers. No matter how these critics perceive you, let them know that:
- 1. This is just how you work. - Whether you are telemarketing as a facility manager or just a large medical supplier, assert the core of your business as unchangeable. You center your entire identity, methodology, and work culture around it. A prospect who asks you to give that up just in exchange for profit is just not worth it.
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- 2. Your customers stand by you – Whether it is just through telemarketing or additional means of generating sales leads, staying consistent in the right marketing image gets you customers willing to vouch for you. You would not have much telemarketing success to begin with unless a sizable number of health services leads agreed to your values.
- 3. Values are positives that outweigh negatives – B2B telemarketing and lead generation are all about results. Your customers are just one form of proof that the values your business holds has contributed more positives to its growth than negatives. It is not just the amount of money you can make or how many telemarketing calls you can close. It is about how all that goes on to foster your vision for healthcare.
If you were to just kowtow to every prospect who demands you go one way or another, you will only perpetuate the stereotype that not only plagues healthcare or telemarketing but the entire business world in general. It shows that you do not really care for the most remote distinctions between right or wrong, you just want to make money.
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No decent firm would want this sort of image. Hence, the next time you formulate your targeting method for telemarketing, make sure you make medical sales leads out of prospects who share your values.
